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What matters more: the greatest overall happiness, or the happiness of the greatest number? This question has concerned philosophers for centuries.

It is easier to talk about income differences (inequality) then about more subjective items as feelings about happiness.

Most conversations about development these days focus on income inequality and people’s wellbeing. But analysis suggests these conversations might be better focused on the inequality in people’s wellbeing. There are three reasons for that:

  1. Polarization

Data show that worldwide, with every passing year since the Great Recession, life has gotten better for people with wellbeing scores in the top 20% and worse for people with wellbeing scores in the bottom 20%.

2. Holistic metrics

Measuring inequality through a subjective wellbeing metric such as life evaluation allows each respondent to consider all the issues of their life that are important to them and to factor them into their rating accordingly. Income inequality, on the other hand, looks at only one component of what is important to people.

3. Psychological

Importantly, this inequality is associated with lower levels of happiness for citizens, while there is evidence regarding the psychological nature of this relationship. Central mechanisms that explain the link between income inequality and subjective well-being, including anxiety from status competition, mistrust, and hopes and fears about the future.

wellbeing inequality may tell us more about life itself, than income

There are at least two ways in which to examine inequalities in wellbeing: inequalities between groups of people (e.g. according to gender or income groups), and inequality in overall wellbeing of the population.

The growing inequality in how people rate their lives shows millions of people are clearly being left behind. But more than that, the widening gap in how people rate their lives may be able to provide a better, more complete picture of inequality in a country than income inequality alone.

While studying national averages illustrates important differences between countries, to gain a greater understanding of wellbeing inequality it is important to analyze differences within countries. This is why more and more political leaders are taking Wellbeing Inequality into account.

New Zealand Prime Minister Jacinda Ardern announced plans to include the wellbeing of New Zealanders as a measure of her country’s economic success.

Business Hippie Club


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An increasing number of people is not happy with the present situation in our society and how the economic system works. Tweaking the existing system is not bringing the drastic change we need right now. There is simply no time to waste. So we need a different approach to have a balanced social economy.

The philosophy of our society should be about studying the human behavioral patterns and market constructs. To analyze the correlations and motivations to build an economic system which is adapted to our goal of well-being.

Now we use an economic system which was initiated after a war which was based on scarcity, to rebuild our society and economy with jobs, income and housing. This construct is no longer applicable as we, generally speaking, live in a time of abundance. This consumerism is no longer valid.

This quantitative approach should be replaced by the goal of improving the quality of life

By working on an economy of connection instead of competition. Where we all have access to goods and services instead of owning these. We need to define what well-being means, in order to design how our society should look like.

Let’s also be critical about the role of the larger companies as they have a great power and influence on how our society functions. Can we make them accountable for their impact on our society?

The (present) old school economic system is prevailing and leading our society. What if we choose for people first, and happiness as leading criteria? Let businesses innovate in non-commercial activities, and see what then happens…

Peace, Love & Happiness!

Business Hippie Club


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We are living in a society which is rooted on an economic system with production and efficiency goals. Where making profit was the target, whatever it takes.

Now we come to the point where we realize this was perhaps a good idea back then, but we didn’t think it through, or could foresee the consequences of this production system on us, as human beings. It is/was a system where human interests were secondary. Simple as that.

In this era we are aware that the quality of life is more important than making money. Where human emotions are part of our existence and we cannot skip these in favor of chasing profit.  

As humans we are capable enough and worthy enough

So this is my pledge:

  • Please treat me as a human and not as a rational homo economicus or production tool
  • I’m aware of the tension between unlimited wants and limited means. I’m wise enough to realize this, and don’t need a production leader to tell me otherwise
  • I’m an authentic person and others are too, so please respect our uniqueness
  • As a real living person in this world, I realize when I have enough and I’m able to share
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Presently there is a lot of attention on our climate problems. True, no discussion about such a fact. But this problem is not caused by itself but by other, external elements then the climate system itself.

It is influenced by causes like industry pollution, too much harvesting, prevailing economic interests, and more. In other words it’s a systematic problem and as such needs a holistic solution.

These days we live in a society where well-fare is more important then well-being. As long as this is the adagium, nothing will improve. As long as economic interests lead our decisions, no shift will occur.

Our society is run by leaders of commercial companies, policy makers, profit seeking individuals and more. As long as they run the commercial show nothing will change. Because these are short term interests and not long term, sustainable, trajectories. Do you really expect those who caused the problems, will bring the solutions for a social economy?

That’s why we need a dramatically ideologic shift. But it seems we have to experience our hell first, and feel the heat below our feet, before we step into action….

So join our movement and take action for a social economy!