Quality of Life
is the new success
[ moving society beyond GDP, toward quality of life
as a more human way to measure progress ]
The Business Hippie Club captures real-life insight and guides people, businesses, and cities towards wiser decisions.
the frictions in daily life
[ observed through the Quality of Life Tour ]
Work is increasingly temporary and project based. Building long-term security feels uncertain.
Housing is harder to access. And even when we find a place, it does not always feel like home.
Stress and burnout affect health. Yet slowing down rarely feels like a real option.
Many people want to contribute to something meaningful. Yet it is not always clear what truly matters anymore.
What appears to be personal is often a structural problem.
quality of life guidance
[ for your life, your business, and your place ]
Quality of life is not only personal. It affects how we live, how businesses operate, and how places support the people in them.
Your life
A personal check-in to understand where life feels aligned, where it feels under pressure, and what may need attention across home, work, wellbeing, and meaning.
Where am I right now, honestly?
Your business
A more human way to look at culture, work, wellbeing, and impact, so your business supports daily life instead of quietly draining it. For conscious founders that want change.
What kind of business do I actually want?
Your city
A grounded way to read local reality, spot patterns, and shape practical direction for cities that want to improve daily life, local opportunity, wellbeing, and community.
As our recent insights from Ibiza – Lisbon – Bologna – and others.
What does this place actually need?
from insight to direction
[ how the Business Hippie Club works ]
where it begins
The Business Hippie Club grew from something I kept seeing around me: people were chasing success, while quality of life was being pushed aside.
the way behind it
That became the Business Hippie Way. A more human way to look at daily life, understand what is really going on, and find a wiser direction.
how I work
Through the Quality of Life Tour, I explore how daily life is actually experienced across cities, events, and communities.
I use AI to spot patterns, widen the view, and bring those signals into sharper focus.
what it leads to
From there, I turn lived insight into publications, concepts, and practical direction for people, businesses, and places.
why it matters
When daily life feels strained or out of balance, that is often not just personal. It can also point to systems and structures that no longer serve us.
Created by Hans van de Rakt
Perspectives on Quality of Life
Quality of Life Atlas – March | tourism edition
The growing tension between tourism growth and everyday life March kept returning one signal, in different places and different forms. Not anger. Not protest, mostly. Something quieter than that. A gradual withdrawal of goodwill. The moment when people who have…
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What is quality of life?
Quality of life is how well daily life actually works – across health, work, housing, relationships, meaning, and freedom. Here is a clear, practical definition and why it matters more than ever.
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Is quality of life really good if someone else pays the price?
We talk a lot about quality of life these days. Cities want it. Businesses promise it. People chase it. And fair enough. Who does not want a better life? But here is the uncomfortable question: Is quality of life really…
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Quality Of Life Atlas – February
The global human weather If January felt like careful consolidation, February feels like compression. There is no crisis language. No loud rupture. Instead, people describe life in conditional terms:“It’s good – as long as…”“We’re okay – if this holds…” The…
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quality time is not a time problem
It’s a Quality of Life problem. When people say they want more quality time, it sounds simple. More evenings without distraction.More weekends that actually feel like weekends.More space for what really matters. The reflex is almost always the same: we…
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Living well, or just longer?
Longevity has quietly migrated from the medical lab into the lifestyle brand. Across the globe, the conversation around health has shifted; it is no longer about the absence of disease, but the presence of data. We track sleep cycles, curate…
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