what would your ideal world look like?
- being happy in the place you live
- the work you do is worth doing
- a healthy body and a healthy head
- people who take care of each other
I investigate what makes life work, question what we take for granted, and search for better ways forward.
Hans van de Rakt
look beyond the obvious
I listen, observe, and ask questions to uncover what’s really happening and bring you new insights.
research – live
I’m going into the real world. Talking to people. Visiting places. Seeing what is really happening.
research – online
Using our Compass tool for life, at work, or a city, to understand what people think, feel and experience.
see what I’m discovering
Publishing observations and findings for you to question, consider and use.
patterns
A broader picture of quality of life and the world we’re creating.
signals
Research and findings of cities, businesses and events.
perspectives
Ideas, observations and reflections from the ground.
explore what could be different
Turn promising ideas into practical possibilities you can explore, test, and bring to life.
creating concepts
From ideation to bold concepts and alternative approaches.
solution design
Developing a concept into a practical business case.
project rollout
Turning a solution into a living project.
a different way of looking at things
I have decades of experience in business and life, and I’m curious enough to question what others take for granted and look at life from fresh perspectives.
All of this, together with my present practice, led me to develop the 17 Living Goals™ a new way to think about what makes a good life, and what might make it better. It’s yours to explore and use.
Hans van de Rakt
Founder, Business Hippie Club.