what are we
ACTUALLY TRYING TO CREATE HERE?
being happy in the place you live
the work you do is worth doing
a healthy body and a healthy head
people who take care of each other
nobody counts any of this
Countries measure output. Companies measure performance. Cities measure traffic and house prices. The four things above go unrecorded, so they go unconsidered.
The Quality of Life Study asks about them directly. It starts with one person answering for their own life.
I investigate what makes life work, question what we take for granted, and search for better ways forward.
Hans van de Rakt
look beyond the obvious
Going into the real world, meet people, and look for insights that others might miss.
listen to people
I go to cities, observe what is happening, and have conversations with the people experiencing it.
explore what matters
Take part in the quality of life study to see what makes life work and get your own canvas back.
read what we’re discovering
Publishing observations and findings for you to consider and use.
what’s happening
Research and findings on cities, businesses and events and what they reveal,
different perspectives
Ideas, observations and reflections on what’s happening in society.
the bigger picture
What’s changing in quality of life across Europe, and the patterns behind it.
explore what could be different in practice
From discovering what matters to developing concepts and practical directions.
create possibilities
From what the fieldwork turns up, to concepts anyone can pick up to work with.
making ideas real
Each concept can be transformed into a workable case for someone to use.
where it all started
My work and life have taken me into many different worlds. Over time, I became curious about what makes people, places and organisations work well.
This led me to develop the 17 Living Goals™, a practical way to look at the different things that shape a good life; Explore the 17 Living Goals

Hans van de Rakt
Founder, Business Hippie Club.
