Quality Of Life is
the new success™
Observing the frictions of modern society. Designing solutions that improve quality of life.
the frictions we observe
[ capturing recurring patterns ]
Housing is difficult to access. And even when we find a place, it does not always feel like home.
Work is often temporary and project-based. Building long-term security feels uncertain.
Stress and burnout impact our health. Yet slowing down rarely feels like a real option.
Many want to contribute to something meaningful. Yet it is not always clear what truly matters anymore.
What appears to be personal is often structural.
the actions on the ground
[ what we do to generate insight ]
Quality of life is observed and interpreted in real environments, On streets, in offices, cafés and at events.
QUALITY OF LIFE TOUR
We move between cities, events and communities to observe how systems are actually lived.
QUALITY OF LIFE PUBLICATIONS
Field observations are translated into structured readings – turning lived experience into usable insight.
A simple question: What matters more in daily life – success, or how it feels to live it?
the Quality Of Life lens
[ how we read modern society ]
We look at life across four dimensions: how people Live, Work, Feel, and Contribute.
Examining the gap between what the system offers and how it is experienced in daily life.
Viewed from different levels: individual lives, businesses and institutions.
It starts with one essential question: How does it feel to live inside the system?
turning tension into action
[ designing real solutions for real problems ]
Examine recurring patterns to define focus and clarify what needs to change.
Develop concepts that align individuals, businesses, and institutions around a shared commitment.
Test each concept in practice and refine it through real-world feedback.
A different definition of success leads to different choices.
PERSPECTIVES ON QUALITY OF LIFE
about how we live, work, feel, and contribute
quality time is not a time problem
It’s a Quality of Life problem. When people say they want more quality time, it sounds simple. More evenings without distraction.More weekends that actually feel like weekends.More space for what really matters. The reflex is almost always the same: we open the calendar. Too much work. Too many meetings. Too many commitments. A quantitative diagnosis…
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Living well, or just longer?
Longevity has quietly migrated from the medical lab into the lifestyle brand. Across the globe, the conversation around health has shifted; it is no longer about the absence of disease, but the presence of data. We track sleep cycles, curate supplement stacks, and obsess over recovery protocols. What used to be a matter of medical…
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We search for proof, not truth
I was sitting on a terrace, coffee getting cold in front of me, watching people pass by. A man at the next table kept refreshing his inbox. Across the street, someone walked while talking into their phone, pausing as if the air itself was listening. At another table, a couple sat together, both scrolling, barely…
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Business Hippie Club 