Quality of Life

A more human life. Again.

what is quality of life

Quality of life is how your life actually goes. Sleep, work, the people around you, the time you own, the place you live, what you’re part of.
Standard of living measures what you have. Quality of life measures whether the days work. The good news: it’s more in your hands than it feels.

01 · the direction

create (y)our ideal world

So the useful question is what a good day looks like for you.

Enough good days make a good life. That’s your ideal world – not a perfect one, but one you’d love to live in. The dot on the horizon that guides the decisions along the way.

a meaningful life
beyond consumerism

Enough instead of more, time that’s truly yours, an ordinary day you’d choose again.

work worth doing
beyond profit

Work that fits your life and adds something real. Where the days ask the best of you without taking everything, and profit follows the work instead of driving it.

a living city
beyond GDP

Somewhere good to be alive, where the cost of living leaves room to live, and a street where people know each other.

The 17 Living Goals02 · the language

name the parts

To improve something you have to see it. So, I created 17 reference points you can use to check how you are actually doing in daily life: home, money, work, health, people, place, time, nature, safety, and eight more. Once you can name it, you can do something about it.

I call them the 17 Living Goals

Live Good 4Work Good 3Feel Good 6Do Good 4
03 · the reading

know where you stand

You’ve imagined your ideal world, and you can name its parts. Now see where you stand today.

The Ideal World Compass is a free reflection tool that reads your life across the 17 Living Goals. It compares where you are today with the (ideal) world you’re working towards.

You’ll receive a personalised canvas showing your current position, your direction, and the changes that can make the biggest difference.

free, no sign-up.

Business Hippie Club


I run the Quality of Life tour, city by city – having coffeetalks with residents and employees about how life and work actually feel. Passing through, or fancy a chat? → contact me
Peace, Love and Happiness

Ps. I read businesses and cities too. A manufacturer, an agency, a hotel group. A municipality, a regional authority. I find out where your people actually stand, and what to do about it.


my perspectives

your life

your business

your city

  • a place that knows you

    a place that knows you

    I’m the wrong person to write this. I’ve spent years moving. The Netherlands, Aruba, Ibiza – and my present work takes me through cities I stay in for a few weeks and then leave. I’ve made a life out of not being anywhere for very…

    read more: a place that knows you

And you? What do you wish for, or fight for?