Listen to life first.
Design second.
Quality Of Life is the new success™
Turning human reality into strategic intelligence.
A pattern I keep noticing
In daily life, I watch people move between roles and responsibilities. Doing what’s expected. Rarely stopping to ask whether the direction still makes sense.
Across countries and cultures, the signals look surprisingly similar:
We live in homes we worked hard for, yet don’t feel at home in them.
Work is no longer fulfilling, yet we keep going until we lose ourselves.
Stress and burnout become normal, treated as part of the deal.
Many want to contribute to something meaningful, but don’t know what matters anymore.
On paper, this looks like a personal issue. In reality, it’s a way of working and living we’ve quietly normalized.
the BHC lens
I track Quality of Life signals in daily life. How people actually live, work, feel, and contribute. Not in theory, but on the ground.
I pay attention to quiet frictions. The things people normalize. The pressure that never shows up in dashboards or reports.
I connect these signals into patterns that reveal where systems start to strain, long before the consequences become visible.
I’m Hans van de Rakt, 65 and still in motion.
What shapes this role is lived experience: I’ve built companies, taken risks, changed direction, moved countries, and started over more than once.
I help leaders recognize what truly matters before something essential is quietly lost.
Insights for communities
This work is for situations where decisions affect many lives. Cities, NGOs, destinations, and communities where policy, strategy, and daily life collide.
During the QUALITY OF LIFE TOUR, I listen on the ground. Through real conversations, observation, and presence in daily life.
I translate these human signals into Quality of Life Reports. Short, human-centered city reflections based on how people actually live, work, feel, and contribute.
Each report turns lived experiences into strategic insights that can be used as input for planning, policy, and long-term decisions.
Concepts for progress
Societal concepts grounded in real tensions inside your community. Solutions designed to be experienced in daily life.
I translate human signals into concrete concepts for pilots, partnerships, and new initiatives. Concepts that help organizations test different ways of working, living, and organizing.
This is where insight becomes intervention. Where change becomes something people can actually feel.
Strategic guidance
This is where insight turns into responsibility.
After the reports and concepts, a different question appears: Not what we could do, but what are we willing to take responsibility for.
Strategic Guidance is a focused decision phase. In a small number of sessions, we translate lived tensions into clear strategic choices and one shared direction.
So change is no longer an idea you support. It becomes a direction you commit to.
Business Hippie Club 