what would your ideal world look like?
- being happy in the place you live
- the work you do is worth doing
- a healthy body and a healthy head
- people who take care of each other
I explore what makes life work, question what we take for granted, and look for better ways forward.
Hans van de Rakt
look beyond the obvious
Listen better. See more. Understand what’s really happening.
research live
I’m going into the real world. Talking to people. Visiting places. Seeing what is really happening.
research online
Using our Compass tool for life, at work, or a city, to understand what people think, feel and experience.
see what I’m discovering
What I find becomes something you can explore, question and use.
patterns
A broader picture of quality of life and the world we are creating.
signals
Research and findings of cities, businesses and events.
perspectives
Ideas, observations and reflections from the ground.
explore what could be different
What if we started designing for quality of life?
creating concepts
From ideation to bold concepts and alternative approaches.
solution design
Developing a concept into a practical business case.
project rollout
Turning a solution into a living project.
a different way of looking at things
Decades of experience in business and life, a curious mind and a willingness to question what others take for granted.
I developed the 17 Living Goals™ as a way of looking at quality of life. It’s yours to explore and use.
Hans van de Rakt
Founder, Business Hippie Club.