Quality of Life
is the new success
[ moving society beyond GDP, toward quality of life
as a more human measure of progress ]
The Business Hippie Club captures real-life insight and guides people, businesses, and cities to a wiser alternative.
the frictions in modern society
[ quality of life observations ]
Work is increasingly temporary and project based. Building long-term security feels uncertain.
Housing is harder to access. And even when we find a place, it does not always feel like home.
Stress and burnout affect health. Yet slowing down rarely feels like a real option.
Many people want to contribute to something meaningful. Yet it is not always clear what truly matters anymore.
What appears to be personal is often a structural problem.
turning insight into solutions
[ how you and I can create a human path forward ]
Quality of life is not just a personal issue. It influences how we live, how businesses create value, and how cities and communities function.
For your life
A personal way to check where life feels aligned, where it feels off, and what could help you move forward with more clarity and intention.
For your business
A more human lens on work, value, and direction so your business can support daily life instead of draining it.
For your city / community
A grounded way to understand local reality, spot patterns, and create practical direction for places that want to become more livable.
Because better lives, better business, and better places belong together.
quality of life is the mission
[ who is behind BHC and why it matters ]
I am Hans van de Rakt, founder of the Business Hippie Club. A 65-year-old Dutchman living on Ibiza.
Combining lived experience, business knowledge, and hard-earned wisdom. That is why I believe quality of life deserves a more central place in how we live, work, feel, and connect.
Why this matters to me
For years, I have felt that we are chasing the wrong things. We put enormous energy into growth, performance, and success, while real quality of life is too easily treated as secondary. I have seen the cost of that around me and in my own life. People keep going, but many feel tired, disconnected, or no longer fully present in the life they have created. I could not just watch that and move on. It made this work personal.
What I do
Through the QUALITY OF LIFE TOUR I visit cities and events to see how people live, work, feel, and contribute in daily life.
With the QOL Atlas, I use AI to spot patterns and better understand what people are experiencing.
From there, I guide people, business-leaders, and organizations to elevate quality of life through better choices and more human direction.
Perspectives on Quality of Life
Quality of Life Atlas – March | tourism edition
The growing tension between tourism growth and everyday life March kept returning one signal, in different places and different forms. Not anger. Not protest, mostly. Something quieter than that. A gradual withdrawal of goodwill. The moment when people who have…
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What is quality of life?
Quality of life is how well daily life actually works – across health, work, housing, relationships, meaning, and freedom. Here is a clear, practical definition and why it matters more than ever.
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Is quality of life really good if someone else pays the price?
We talk a lot about quality of life these days. Cities want it. Businesses promise it. People chase it. And fair enough. Who does not want a better life? But here is the uncomfortable question: Is quality of life really…
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Quality Of Life Atlas – February
The global human weather If January felt like careful consolidation, February feels like compression. There is no crisis language. No loud rupture. Instead, people describe life in conditional terms:“It’s good – as long as…”“We’re okay – if this holds…” The…
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quality time is not a time problem
It’s a Quality of Life problem. When people say they want more quality time, it sounds simple. More evenings without distraction.More weekends that actually feel like weekends.More space for what really matters. The reflex is almost always the same: we…
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Living well, or just longer?
Longevity has quietly migrated from the medical lab into the lifestyle brand. Across the globe, the conversation around health has shifted; it is no longer about the absence of disease, but the presence of data. We track sleep cycles, curate…
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