what are we
ACTUALLY TRYING TO CREATE HERE?
The numbers keep moving: salary, growth, square metres. Somewhere along the way, we started chasing the numbers instead of the life.
The Quality of Life Study turns that around. It asks people two questions: what is your ideal world, and where do you stand now?
The answers reveal the gap between the life that matters and the life you’re living today.
10 minutes. Free. You get your own canvas back.
how we ask it
in person
On the Quality of Life Tour, I visit cities for coffee talks with the people who live and work there. Open conversation, plenty of listening. It shows what life there is actually like, day to day.→ the tour
online
The Compass asks you what your ideal world looks like, and where you are today. Everyone gets the same questions, so the answers add up. Yours joins the study, anonymously.→ the compass
six ways into the Compass
One question: what would make life better? Pick your angle, answer the questions, get your canvas back.
on your own
as a group
Each of the six angles looks at the same seventeen things that shape a good life. Those are the 17 Living Goals.
(y)our ideal world
Most of us carry a picture of the life we’d like. We rarely say it out loud, let alone write it down. The Compass asks you to, then shows you the gap between the life you imagine and the life you’re living today.
Across thousands of responses, we can see which aspects of life matter most to people, and where people feel they have the most room for change.
That becomes the Quality of Life Study: a growing picture of what people are trying to create, what matters most to them, where life falls short, and where we choose to go from here.
what we’re finding so far
What the study is turning up at the moment, and what our publications are showing.
10 minutes. Free. No sign-up.
Anonymous. Open to anyone, anywhere.
I investigate what makes life work, question what we take for granted, and search for better ways forward.

Hans van de Rakt
Founder, Business Hippie Club.
