Quality Of Life is
the new success™
Observing the frictions of modern society and designing solutions that elevate quality of life.
the frictions we observe
capturing recurring patterns
In daily life, people move between roles and responsibilities. Doing what’s expected. Rarely pausing to ask whether the direction still makes sense.
Across countries and cultures, the signals look surprisingly similar:
We live in homes we worked hard for, yet don’t feel at home in them.
Work is no longer fulfilling, yet we keep going until we lose ourselves.
Stress and burnout become normal, treated as part of the deal.
Many want to contribute to something meaningful, but don’t know what matters anymore.
What appears to be personal is often structural.
the Quality Of Life lens
how we look at society
We analyze life across four dimensions: how people Live, Work, Feel, and Contribute.
Examining the gap between what the system offers and how it is experienced in daily life.
Viewed from different standpoints:
from individual lives to businesses and the institutions around them.
It starts with one essential question: How does it feel to live inside the system?
turning tension into action
designing real solutions for real problems
Applied design through co-creation:
Examine recurring patterns to define focus and clarify what needs to change.
Develop concepts that align individuals, businesses, and institutions around a shared commitment.
Test each concept in practice and refine it through real-world feedback.
A different definition of success leads to different choices.
actions on the ground
how we generate insight
Quality of life is studied inside real environments, on streets, in offices, cafés and at events.
QUALITY OF LIFE TOUR
We move through cities, organizations, and events to observe how systems are actually lived.
QOL PUBLICATIONS
Field observations are translated into structured readings – turning lived experience into usable insight.
A simple question: What matters more in daily life – success, or how it feels to live it?
PERSPECTIVES ON QUALITY OF LIFE
observations about how we live, work, feel, and contribute
quality time is not a time problem
It’s a Quality of Life problem. When people say they want more quality time, it sounds simple. More evenings without distraction.More weekends that actually feel like weekends.More space for what really matters. The reflex is almost always the same: we open the calendar. Too much work. Too many meetings. Too many commitments. A quantitative diagnosis…
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Living well, or just longer?
Longevity has quietly migrated from the medical lab into the lifestyle brand. Across the globe, the conversation around health has shifted; it is no longer about the absence of disease, but the presence of data. We track sleep cycles, curate supplement stacks, and obsess over recovery protocols. What used to be a matter of medical…
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We search for proof, not truth
I was sitting on a terrace, coffee getting cold in front of me, watching people pass by. A man at the next table kept refreshing his inbox. Across the street, someone walked while talking into their phone, pausing as if the air itself was listening. At another table, a couple sat together, both scrolling, barely…
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Business Hippie Club 