Quality of Life
is the new success
[ moving society beyond GDP, toward quality of life
as a more human measure of progress ]
The Business Hippie Club captures real-life insight and guides people, businesses, and cities to an alternative direction.
the frictions in daily life
[ observed through the Quality of Life Tour ]
Work is increasingly temporary and project based. Building long-term security feels uncertain.
Housing is harder to access. And even when we find a place, it does not always feel like home.
Stress and burnout affect health. Yet slowing down rarely feels like a real option.
Many people want to contribute to something meaningful. Yet it is not always clear what truly matters anymore.
What appears to be personal is often a structural problem.
quality of life guidance
[ for your life, your business, and your place ]
Quality of life is not only personal. It affects how we live, how businesses operate, and how places support the people in them.
Your life
A personal check-in to see where life feels right, where it feels off, and what may need attention. In private and work situations.
Where am I right now, honestly?
Your business
A more human view on work, value, and direction, so your business supports daily life rather than wearing people down. For conscious founders who need this change.
What kind of business do I actually want?
Your place
A grounded way to understand local reality, notice patterns, and create practical direction for cities or communities that want to become more livable. As our recent insights from Ibiza – Lisbon – Bologna – and others.
What does this place actually need?
from insight to direction
[ how the Business Hippie Club works ]
The Business Hippie Club makes daily life easier to understand, and to improve.
Observe daily life
Through the Quality of Life Tour I explore how daily life is actually experienced across cities, events, and communities.
Read the patterns
The QOL Atlas, uses AI to spot patterns, widen the view, and bring those signals into sharper focus.
Turn insight into direction
From there, I turn lived insight into reports, concepts, and practical direction for people, businesses, and places.
Quality of Life is the mission
[ why the Business Hippie Club exists and why it matters ]
The Business Hippie Club exists to bring quality of life back to the center of how we live, work, feel, and connect.
In a time when growth, performance, and visibility drive too many decisions, The Business Hippie Way offers a more human way forward.
Founded by Hans van de Rakt, BHC grew from lived experience, business understanding, and the belief that everyday life should carry more weight in the choices we make.
Why this matters
Quality of life is not soft or secondary. It shapes how people live, how organizations function, and how places support the people in them.
When life starts to feel strained, disconnected, or off balance, that is often not just personal. It can be a sign that the way we live, work, or organize things is no longer serving people well.
Perspectives on Quality of Life
Quality of Life Atlas – March | tourism edition
The growing tension between tourism growth and everyday life March kept returning one signal, in different places and different forms. Not anger. Not protest, mostly. Something quieter than that. A gradual withdrawal of goodwill. The moment when people who have…
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What is quality of life?
Quality of life is how well daily life actually works – across health, work, housing, relationships, meaning, and freedom. Here is a clear, practical definition and why it matters more than ever.
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Is quality of life really good if someone else pays the price?
We talk a lot about quality of life these days. Cities want it. Businesses promise it. People chase it. And fair enough. Who does not want a better life? But here is the uncomfortable question: Is quality of life really…
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Quality Of Life Atlas – February
The global human weather If January felt like careful consolidation, February feels like compression. There is no crisis language. No loud rupture. Instead, people describe life in conditional terms:“It’s good – as long as…”“We’re okay – if this holds…” The…
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quality time is not a time problem
It’s a Quality of Life problem. When people say they want more quality time, it sounds simple. More evenings without distraction.More weekends that actually feel like weekends.More space for what really matters. The reflex is almost always the same: we…
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Living well, or just longer?
Longevity has quietly migrated from the medical lab into the lifestyle brand. Across the globe, the conversation around health has shifted; it is no longer about the absence of disease, but the presence of data. We track sleep cycles, curate…
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