The numbers keep moving: salary, growth, square metres. Somewhere along the way, we started chasing the numbers instead of the life.
Ibiza · QOL Tour
So we started the Quality of Life Study to understand what makes life good to live, and how that can guide our choices.
Through conversations in European cities and the online Compass, we look at how people live, work, feel and contribute.
We bring those insights together in publications, and in work with people, businesses and communities, so they can decide what to change.
Quality of life is the new success™
how the study works
What makes life good to live? We can't answer that without you. Over a coffee or online, share what matters to you and what could be better.
01in person
On the Quality of Life Tour, I visit cities for coffee talks with the people who live and work there. Open conversation, plenty of listening. It shows what life there is actually like, day to day.
The Compass asks you what your ideal world looks like, and where you are today. Everyone gets the same questions, so the answers add up. Yours joins the study, anonymously.
Life doesn't stop at the front door, or at the office door. That's why all six Compasses look at the whole spectrum of life.
The Compass uses seventeen areas that shape how life feels and works, like: home, money, work, health, people, place, time, safety, and nine more. Together these are the 17 Living Goals.
your ideal world and ours
Most of us carry a picture of the life we'd like. We rarely say it out loud, let alone write it down. Shape yours in a few clicks in the Compass, and it counts twice: once for yourself, and once towards the collective study.
Gather enough of them, and you begin to see what people really want from life. That gives us something we rarely have: a clearer picture of what we're actually trying to create. A better starting point for making decisions about life, business, and the places we live.
what we're learning so far
Some of what people have told us so far.
Compass study · updated monthly
Voices so far
92
Towards the first 1,000 voices by 1 January 2027.
Where people say their life stands, by pillar
Live Good6.5
Work Good6.4
Feel Good6.4
Do Good6.5
BHC Quality of Life Study, all completed responses
What people put first
13 Belonging in an age of disconnection Feel Good80%
12 Time to truly live Feel Good67%
05 A body that carries you through the day Live Good57%
BHC Quality of Life Study, all completed responses
The goals people chose when describing their ideal life, life lens. Share of the 92 people who did.
