The numbers keep moving: salary, growth, square metres. Somewhere along the way, we started chasing the numbers instead of the life.
The things that make your days good, like time, the people around you, a sense of purpose and feeling at home, rarely show up in the numbers we use to judge a life. That gap between what gets counted and how life actually feels is the blind spot. The 17 Living Goals bring it into view, with each colour standing for a group and each symbol for one goal.
The ground you stand on: home, the basics, the place you live.
Whether work gives you a life back.
Body, mind and soul. How it feels to be inside your own life.
Where a good life reaches beyond your own.
Nobody really asks what we're trying to create. Not in our lives, not at work, not in the places we live. So I'm asking. The Quality of Life Study maps what people want their lives, work and places to give them, and how far today is from that. Join in person when the Tour comes to your city, or online in ten minutes. Every answer adds to the picture.
On the Quality of Life Tour, I visit cities for coffeetalks with the people who live and work there. Open conversation, plenty of listening. It shows what life there is actually like, day to day.
Every city becomes a City Signals publication. Five so far.
The Compass asks you what your ideal world looks like, and where you are today. Everyone gets the same questions, so the answers add up. Yours joins the study, anonymously.
Your ideal counts twice: once for you, once towards the study. Together they show what people actually want from life.
Everything the study finds is published, free.
the study so farBelonging comes first: 80% choose it.the study figures, quality of life in one view
the QOL Atlas Dashboard →
QOL Atlas · September 2026Europe used to meet by accident. The places where that happened are emptying.a monthly reading of quality of life across Europe
the European QOL Atlas →
City Signals · Eindhoventhe short read from each Tour city
City Signals →
latest perspectivesessays on how we live, work and judge a life
Personal Perspectives →Every Compass reads the same 17 Living Goals.
on your own · free
for your people, business or city
Want to go further? A tailored reading for your own question, a workshop with your team, or a concept developed for your place. Prices are open.
work together →
