Quality of Life

A more human life. Again.

The 17 Living Goals01 · the language

what is quality of life

Quality of life is how your life actually goes. Not what you possess or achieve – whether the days work or not. The good news: it’s more in your hands than it feels.

To improve something though, you have to see it. So I split quality of life into parts you can actually look at: home, money, work, health, people, place, time, nature, safety, and eight more. Once you can name it, you can do something about it.

I call them the 17 Living Goals

Live Good 4Work Good 3Feel Good 6Do Good 4
02 · the direction

create (y)our ideal world

Once you can see what shapes quality of life, you can set a direction.

Your ideal world isn’t about perfection. It’s a vision of the world you’d love to live in. The dot on the horizon that guides every decision along the way.

Whether you’re searching for answers or simply looking for what’s next, this is where the journey begins.

beyond consumerism
a meaningful life

Enough instead of more, time that’s truly yours, an ordinary day you’d choose again.

beyond profit
work worth doing

Work that fits your life and adds something real. Where the days ask the best of you without taking everything, and profit follows the work instead of driving it.

beyond GDP
a living city

Somewhere good to be alive, where the cost of living leaves room to live, and a street where people know each other.

the ideal world compass helps you shape it

03 · the reading

know where you stand

You’ve imagined your ideal world. Now discover where you are today.

The Ideal World Compass is a free reflection tool that reads your life across the 17 Living Goals. It compares where you are today with the world you’re working towards.

You’ll receive a personalised canvas showing your current position, your direction, and the changes that can make the biggest difference.

free, no sign-up.

Business Hippie Club


I run the Quality of Life tour, city by city – coffeetalks with residents and employees about how life and work actually feel. Passing through, or fancy a chat? → contact me
Peace, Love and Happiness

Ps. I read businesses and cities too. A manufacturer, an agency, a hotel group. A municipality, a regional authority. I find out where your people actually stand, and what to do about it.


my perspectives on life, work and places

a place that knows you

I’m the wrong person to write this. I’ve spent years moving. The Netherlands, Aruba, Ibiza – and my present work takes me through cities I stay in for a few weeks and then leave. I’ve…

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what AI removes

I spent an afternoon talking with my AI system about where AI is taking us. Starting the conversation about the customer journey: decisions, purchases, supply chains. The whole picture. The basics of our economy. That…

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And you? What do you wish for, or fight for?

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