Quality of Life
is the new success
[ moving society beyond GDP, toward quality of life
as a more human guide for progress ]
The Business Hippie Club turns quality-of-life insight into practical direction for people, businesses, and cities.
the frictions in modern society
[ what’s really happening in daily life ]
Work is increasingly temporary and project based. Building long-term security feels uncertain.
Housing is harder to access. And even when we find a place, it does not always feel like home.
Stress and burnout affect health. Yet slowing down rarely feels like a real option.
Many people want to contribute to something meaningful. Yet it is not always clear what truly matters anymore.
What appears to be personal is often a structural problem.
turning insight into solutions
[ how to create a human path forward ]
Research & publications
We turn lived reality into clear research and publications that show what is changing, where quality of life is under pressure, and what deserves attention now. This gives people, businesses, and cities a stronger basis for understanding, conversation, and decision-making.
Concept development & strategy
We turn insight into concepts, strategic direction, and practical next steps that can be applied in real life. This helps businesses, cities, and initiatives move from awareness to action with more clarity, stronger ideas, and solutions that respond to what people actually need.
Create (y)our ideal world.
quality of life is my mission
[ who I am and how I approach this ]
About Hans van de Rakt
I am a 65-year-old Dutchman living on Ibiza, entrepreneur, writer, and systems thinker. For over three decades I have worked at the intersection of business, human behaviour, and the question that has always guided my work: what actually makes life good?
Why this matters to me
Over the years, I have seen how much energy goes into growth, performance, and success, while real quality of life is too often pushed aside. Everyday life keeps asking for something more human, more balanced, and more meaningful. That is why this work became personal and why quality of life became my mission.
What I do
Through the Quality of Life Tour I visit cities and events to observe daily reality up close. I turn these insights into QOL publications, while the QOL Atlas uses AI to trace wider human patterns and show what is changing.
Perspectives on Quality of Life
Quality of Life Atlas – March | tourism edition
The growing tension between tourism growth and everyday life March kept returning one signal, in different places and different forms. Not anger. Not protest, mostly. Something quieter than that. A gradual withdrawal of goodwill. The moment when people who have…
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What is quality of life?
Quality of life is how well daily life actually works – across health, work, housing, relationships, meaning, and freedom. Here is a clear, practical definition and why it matters more than ever.
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Is quality of life really good if someone else pays the price?
We talk a lot about quality of life these days. Cities want it. Businesses promise it. People chase it. And fair enough. Who does not want a better life? But here is the uncomfortable question: Is quality of life really…
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Quality Of Life Atlas – February
The global human weather If January felt like careful consolidation, February feels like compression. There is no crisis language. No loud rupture. Instead, people describe life in conditional terms:“It’s good – as long as…”“We’re okay – if this holds…” The…
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quality time is not a time problem
It’s a Quality of Life problem. When people say they want more quality time, it sounds simple. More evenings without distraction.More weekends that actually feel like weekends.More space for what really matters. The reflex is almost always the same: we…
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Living well, or just longer?
Longevity has quietly migrated from the medical lab into the lifestyle brand. Across the globe, the conversation around health has shifted; it is no longer about the absence of disease, but the presence of data. We track sleep cycles, curate…
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