Listen to life first.
Design second.
Quality Of Life is the new success™
Turning human reality into strategic intelligence for leaders, prioritizing long-term impact. Because the most important metric is the life people actually live.
A pattern I keep noticing
In daily life, I watch people move between roles and responsibilities. Doing what’s expected. Rarely stopping to ask whether the direction still makes sense.
Across countries and cultures, the signals look surprisingly similar:
We live in homes we worked hard for, yet don’t feel at home in them.
Work is no longer fulfilling, yet we keep going until we lose ourselves.
Stress and burnout become normal, treated as part of the deal.
Many want to contribute to something meaningful, but don’t know what matters anymore.
On paper, this looks like a personal issue. In reality, it’s a way of working and living we’ve quietly normalized, even when it no longer serves human life.
the BHC lens
I track Quality of Life signals in daily life. How people actually live, work, feel, and contribute. Not in theory, but on the ground.
I pay attention to quiet frictions. The things people normalize. The pressure that never shows up in dashboards or reports.
I connect these signals into patterns that reveal where systems start to strain, long before the consequences become visible.
What shapes this role is lived experience: I’ve built companies, taken risks, changed direction, moved countries, and started over more than once.
I help leaders recognize what truly matters before something essential is quietly lost.
I transform these human signals into strategic progress through three distinct phases of intervention:
INSIGHTS FOR COMMUNITIES
bridging policy & lived experience
I support cities, NGOs, and destinations where decisions impact thousands of lives, but the “human data” is often missing.
During the QUALITY OF LIFE TOUR, I listen on the ground. Through real conversations, observation, and presence in daily life to capture the true pulse of a place.
I translate these human signals into Quality of Life Reports. Short, human-centered city reflections based on how people actually live, work, feel, and contribute.
Each report turns lived experiences into strategic insights that can be used as input for planning, policy, and long-term decisions.
CONCEPTS FOR PROGRESS
from insight to intervention
We turn societal tensions into tangible solutions. By moving beyond theory, we design strategic interventions that are experienced in the rhythm of daily life.
I translate human signals into concrete frameworks for pilots, partnerships, and new initiatives. Concepts that help organizations test different ways of working, living, and organizing in a real-world environment.
This is where insight becomes intervention. Where strategic insight turns into lived experiments for systemic change.
STRATEGIC GUIDANCE
defining the mandate
This is where insight turns into responsibility.
After the reports are read and the concepts are tested, the focus shifts: what path will we truly commit to?
Strategic Guidance is a focused decision phase. Through a series of focused sessions, we translate lived tensions into clear strategic choices and one shared direction.
So change is no longer an idea you support but becomes a direction you commit to.
Business Hippie Club 