the quality of life study

what are we
ACTUALLY TRYING TO CREATE HERE?

The numbers keep moving: salary, growth, square metres. Somewhere along the way, we started chasing the numbers instead of the life.

So we started the Quality of Life Study to understand what makes life good to live, and how that can guide our choices.

Through conversations in European cities and the online Compass, we look at how people live, work, feel and contribute.

Bringing those insights together in publications and work with people, businesses and communities use those insights to decide what to change.

Quality of life is the new success™

how the study works

What makes life good to live? We can’t answer that without you. Over a coffee or online, share what matters to you and what could be better.

in person

On the Quality of Life Tour, I visit cities for coffee talks with the people who live and work there. Open conversation, plenty of listening. It shows what life there is actually like, day to day.→ the tour

online

The Compass asks you what your ideal world looks like, and where you are today. Everyone gets the same questions, so the answers add up. Yours joins the study, anonymously.→ the compass

→ the research approach in full detail

choose your compass

Each Compass covers your ideal, and where it stands today. Do both, and you see the gap and the direction you can take.

on your own

as a group

Life doesn’t stop at the front door, or at the office door. That’s why all six Compasses look at the whole spectrum of life.

The Compass covers seventeen areas that shape how life feels and works: home, money, work, health, people, place, time, safety, and nine more. Together these are the 17 Living Goals.

your ideal world and ours

Most of us carry a picture of the life we’d like. We rarely say it out loud, let alone write it down. Shape yours in a few clicks in the Compass, and it counts twice: once for yourself, and once towards the collective study.

Gather enough of them, and you begin to see what people really want from life. That gives us something we rarely have: a clearer picture of what we’re actually trying to create. A better starting point for making decisions about life, business, and the places we live.

what we’re learning so far

Some of what people have told us so far.

→ everything we find, on one page

These came from people’s answers.
Yours is missing:

10 minutes. Free. No sign-up.
Anonymous. Open to anyone, anywhere.

Question the goal.
Redefine progress.
Make different decisions.

Hans van de Rakt
Founder, Business Hippie Club.