what would your ideal world look like?
- being happy in the place you live
- the work you do is worth doing
- a healthy body and a healthy head
- people who take care of each other
I investigate what makes life work, question what we take for granted, and search for better ways forward.
Hans van de Rakt
look beyond the obvious
I go into the real world, meet people, and look for insights that others might miss.
listen to people
I go to cities, observe what is happening, and have conversations with the people experiencing it.
explore what matters
Take part in my online research into what makes life work, and get your own canvas back.
read what I’m discovering
Publishing observations and findings for you to consider and use.
what’s happening
Research and findings on cities, businesses and events and what they reveal,
different perspectives
Ideas, observations and reflections on what’s happening in society.
the bigger picture
What’s changing in quality of life across Europe, and the patterns behind it.
explore what could be different in practice
From discovering what matters to developing concepts and practical solutions.
create possibilities
Develop bold concepts and alternative approaches for a new direction.
making ideas real
Turn the strongest ideas into practical solutions you can actually use.
what makes life better?
My work and life have taken me into many different worlds. Over time, I became curious about what makes people, places and organisations work well.
This led me to develop the 17 Living Goals™, a practical way to look at the different things that shape a good life; Explore the 17 Living Goals

Hans van de Rakt
Founder, Business Hippie Club.
