quality of life is the new success
creating (y)our ideal world
[ the life we’re building ]
beyond consumerism
a meaningful life
work that gives more than it takes. time that belongs to you. an ordinary day you’d happily live again.
beyond profit
a purposeful business
a business that earns its place by what it gives, not just what it makes — where the why matters as much as the margin.
beyond GDP
a living society
a place that’s good to be alive in — where you can afford to live, where work is steady enough to stay, and you know the people on your street.
introducing the 17 living goals
[ a new framework for how we live ]
IS LIFE ACTUALLY GOOD TO LIVE?
GDP counts what a country produces. The SDGs set out what the world should fix. Both matter – but neither asks whether life is actually good to live.
The 17 Living Goals come out of the SDGs and bring the same question closer: to your life, your business, your city. What has always mattered most, but never been properly counted.
This is a beta. Being tested in real life, not perfected in theory. If you believe quality of life is the new success, this is your framework too. Explore it, use it, and tell us what you think.
what we notice in daily life
[ observed through the Quality of Life Tour ]
Work is increasingly temporary and project-based. That could mean instability – or something closer to freedom, depending on how we respond to it.
Housing is harder to access. And yet where we live is one of the biggest influences on how life actually feels – which means it’s worth fighting for.
Stress and burnout are real. So is the possibility of living authentically in rhythm with yourself and the natural world.
Many people want to contribute to something meaningful. Most just don’t know where to begin anymore – and that’s exactly what we’re here to help with.
where the work begins
[ the quality of life tour ]
We do not study quality of life from a distance. We go to the places where daily life actually happens – cities, events, neighborhoods – and spend time there.
Talking to residents, founders, and people building things. Observing what works and what quietly doesn’t.
The tour is ongoing – follow it where we go, what we find, and the photos we take while it happens.
from real life to real insight
[ the QOL publications ]
QOL ATLAS
A monthly read of the patterns shaping quality of life – across places, sectors, and themes.
QOL PERSPECTIVES
Sharp reflections on what quality of life means in a world still measuring the wrong things.
QOL REPORTS
A deep dive of what daily life actually feels like in a city. Not the image. The experience.
what we do with what we find
[ how we can help you ]
The fieldwork doesn’t stop at the publications. If you want to do something about it – we sit down with you and make quality of life real.
QOL GUIDANCE – we figure out together what quality of life looks like for you, your business, or your city. Then we help you act on it.
QOL CREATIONS – developing bold solutions and business cases that put quality of life into practice.
what people notice
[ voices from the quality of life tour ]
“I want my life to feel more aligned with what I value, not only with what I manage to get done.”
resident from Ibiza
“We are building something good, and the next question is how we keep our people energized, trusted, and connected.”
founder from Bologna
“A place can look beautiful and successful, while the real question is how daily life feels for us, the people who live and work there.”
resident from Lisbon
Your experience is a signal. Share your voice.
Perspectives on Quality of Life
the return of ritual
Across Europe, ancient fires are burning again. Druid gatherings in Ireland. Seasonal festivals in forests. Pilgrimages returning. People dancing around bonfires instead of sitting through another productivity webinar. At first glance, it looks confusing. But underneath the folklore and fire…
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Moving society beyond GDP
Moving society beyond GDP toward quality of life as the goal for real progress For decades, society has treated economic growth as the main proof of progress. GDP became the big number – the scoreboard governments, cities, institutions, and businesses…
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When meaning became content
Why public life is still asking bigger questions than the content world answers. When I scroll through LinkedIn and other media channels, I often see the same pattern coming back again and again. People are promoting products, beliefs, methods, personal…
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What is quality of life?
Quality of life is how well daily life actually works – across health, work, housing, relationships, meaning, and freedom. Here is a clear, practical definition and why it matters more than ever.
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Is quality of life really good if someone else pays the price?
We talk a lot about quality of life these days. Cities want it. Businesses promise it. People chase it. And fair enough. Who does not want a better life? But here is the uncomfortable question: Is quality of life really…
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quality time is not a time problem
It’s a Quality of Life problem. When people say they want more quality time, it sounds simple. More evenings without distraction.More weekends that actually feel like weekends.More space for what really matters. The reflex is almost always the same: we…
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