Quality of life is the new success.
People who can change how a place works join to make quality of life happen
01 – Why this matters now
Quality of life is decided in two places at once.
Where you work and where you live. A company shapes half of it – the hours, the pay, whether the job is worth having. A city shapes the other half – the housing, the transport, whether there’s anywhere to go on a Sunday. It’s the same person’s day, and the two never sit down over it.
Cities plan for growth. Businesses optimise performance. Both say quality of life matters. Neither has a way of reading it, so it drops off the table when the decisions get made.
That’s what the Club is for. Same questions, both lenses, one room.
Quality of life is too important to build alone.
02 – What it is
A paid membership of businesses and cities, working on quality of life together.
You join to get a reading of your own place – your organisation or your city – as the people in it experience it. Your staff. Your residents. The people your decisions land on.
The value isn’t seeing your own picture. It’s seeing it beside a dozen others across Europe. You find out where your place is better than you thought and where it’s worse, and you can point to the difference rather than argue about it.
Then we work out what to do with it. Not just where you stand, but where you’re going – what your place should look like in three years, and what moves you there. Every quarter, in the same room. A city’s problem gets a company’s answer, and the other way round. I convene it.
03 – Who it’s for
People who want to do something with it, not just nod along.
Two kinds of member. A business whose owner wants a conscious company – a manufacturer, an agency, a hotel group. A city or public body after a different kind of society – a municipality, a regional authority, a housing corporation. Both pay, both act, in the same room.
You’d recognise yourself in one of these. A hotel group losing staff every season, unsure whether it’s the job or the island. A municipality watching thirty-somethings leave, holding the departure figures and none of the reasons. A manufacturer whose people say the work is fine and the town is the problem, with nothing to check that against.
Same question in all three: is it the work or the place? Nobody answers that from where they sit – the hotel sees its own staff, the city its own figures, and neither sees what the other holds. In the CLUB it gets measured the same way, talked through by the people holding the other half, and acted on a step at a time.
You’d rather see the awkward truth about your place than a flattering number, and you’ll commit before it’s a finished, proven thing. Members don’t share a map. What they share is the method, and a room.
04 – How we do it
How a year goes, done together.
Membership runs on action. One commitment a quarter, chosen by you, reported to the room. If you’d rather bring judgement than action – a researcher, a former mayor, someone with standing and no organisation behind them – there’s an advisory membership for that. And if an acting partner goes two years without a single commitment, their place passes on.
05 – What I’m asking
A founding commitment. €5,000 a year.
This is a reading of your own place, the same reading from a dozen others across Europe, four sessions a year with the people holding the same problem, and your findings published where they can be seen.
Named on the findings. One publication, every member on it. An employer brand for a company competing for people, a place brand for a city competing for attention. Credible because it is measured, and because you’re not the only one saying it.
A benchmark you cannot build alone. You see how your place stands next to a dozen others. Which parts of life your people rate higher than the rest. Which lag, and by how much. No single organisation can produce that picture. You get it only because every member measures the same way.
The fee covers the coordination, the fieldwork, the readings and the publications – all of which are mine to do. It doesn’t buy influence over what they say. And it sorts the serious from the curious: the ones who put something in are the ones who turn up.
Come in now and you keep that rate as the Club grows. That’s the whole ask. Run the Compass once, back the Club that reads it, and start with a conversation.
The first members won’t just join a club. They’ll help define what quality of life means for organisations and cities across Europe.
If you’re one of the few, let’s have a (virtual) coffee about it.
