transforming ideas into action

Because it’s time to stop patching systems – and start reshaping them: for work, communities, cities, and human connection.

If you want to make a real difference – not just talk about it – that’s where I come in.

I don’t fix old systems. I imagine – and create – new possibilities for how people live, work, feel and belong. Bold concepts that put quality of life at the center of business, communities, and society.

Too many leaders are still trying to fix tomorrow’s problems with yesterday’s thinking.

WHAT WE DO TOGETHER

This is for leaders, founders, and organizations who feel: “Something must change – but we need a new way to approach it.”

We gather the right perspectives – the real humans experiencing the situation – and we design a concept that truly improves daily life. You bring the mandate or the mission. I bring the wisdom, the creative disruption, and the human reality check.

CREATIVE SPARK

When clarity feels distant and things get fuzzy – this is a reset. In a single day, I help you see what’s really happening and shape a concept you can act on now.

YOU WALK AWAY WITH:

Confidence that you’re solving the right problem

One sharp direction grounded in human reality

First activation steps that make immediate sense

CO-CREATION PARTNERSHIP

If you want to go deeper, I walk with you from a vague idea, to concept, to a real-world format. Where we design, test, and activate initiatives that improve how people live, work, feel, or connect – inside and around your organization.

YOU GAIN:

A concept proven in the real world

Engagement from the people who matter

A story and experience that spreads change

disruptive concepts in the wild

These are my crazy ideas. Living prototypes built to test what’s possible:

The Social Housing Boat
Cruise ships turned into temporary affordable housing. Because empty cabins shouldn’t exist while people sleep rough.

Nomad Villages
Age-friendly micro-communities where connection, creativity, and well-being replace isolation and burnout.

Best Day
A mental wellness app that helps people design their actual best day, using multiple dimensions of health – not just steps and sleep.

Overtourism From the Air
Reframing tourism by changing perspective. What if we could see impact from above before we land?

Conscious Travel Collective
A travel platform that values culture, community, and care as much as convenience

Camino – the walk & talk
A week of walking conversations, turning silence and steps into insights about life and leadership.

Art & wellness @ the beach
Open-air art events as medicine for mental well-being.

(More coming, because the world doesn’t wait – and neither do I)

want to co-create something meaningful?

I pay attention to the human reality behind every strategy. I move ideas out of meeting rooms – into real life. And I stay long enough to make sure it actually works.

Better concept.
Better engagement.
Better life.