the problem
Modern life moves fast. Decisions get made quickly, conversations get squeezed, and reflection comes after the fact, if at all. Strategy happens across tables, from fixed positions, with the hierarchy on show.
People want deeper engagement, stronger cultures and policy that reflects lived reality. The usual meeting room isn’t built for any of it.
the solution
The Camino: a structured walk and talk, taken from the pilgrimage tradition and adapted for personal direction, leadership and public dialogue. Movement, guided reflection and facilitated conversation – on a trail, a coastline, a city park, or across several landscapes.
The place helps; the method travels. Walking side by side softens hierarchy, and conversation deepens without forcing it.
how it works in practice
A leadership team of eight walks a coastal path in pairs, with a prompt for each stretch: where are we heading, what are we avoiding, what would we stop doing. Silence alternates with conversation, and what they see on the way turns into metaphors for the questions they carry.
At the end of the day they sit down together and turn what came up into a few decisions and next steps. The same format runs as a half-day, a multi-day walk, or one stage in a longer policy process.
for walkers
Clearer thinking on personal direction and professional decisions. Walking side by side lowers defences, so conversations get honest, and insight tends to come through presence rather than pressure.
for business
A human alternative to the boardroom strategy session. Visible hierarchy drops away, which helps with rethinking strategy, shaping culture and working through complexity, and builds trust within the team.
for government
A format for listening before positioning. Policymakers, stakeholders and residents walking together makes policy exploration, urban development and community dialogue more human and more grounded in lived experience.
about this concept
Camino – the walk & talk is a Business Hippie Club concept, first shaped on Ibiza. It’s a design proposal, written for leadership programmes, organisations, municipalities and walking guides.
Want one worked up for you? That’s what I do.