Why experience is the most undervalued asset in business today
In a world obsessed with innovation, there’s one thing scarcer than AI engineers, more precious than seed funding, and more powerful than any growth hack:
Lived experience.
Not data.
Not degrees.
But the kind of wisdom you can only earn by screwing up, showing up, and staying the course, over years, not quarters.
We call this the Wisdom Economy.
And right now, it’s undervalued, underused, and desperately needed.
Forget the experience economy. This is deeper.
You’ve probably heard of the Experience Economy, where people value moments and memories over material things.
But here’s a twist: What if the next evolution is about valuing the people behind the experience?
Not just creators and consumers, but the seasoned humans who’ve walked the road, fallen into holes, and found wiser ways forward.
That’s the Wisdom Economy.
It’s not about status or age.
It’s about depth. About people who’ve turned pain into insight, pressure into clarity, and business into something more human.
Here’s the disruption: we’re throwing away the real competitive advantage.
Modern business idolizes youth, speed, and novelty. But ask any founder post-burnout, or any startup that scaled too fast: What you really need is wisdom.
Wisdom is what helps you pause before the wrong hire.
It’s what saves you from chasing the wrong metric.
It’s the calm in chaos that turns a crisis into a turning point.
And yet, most organizations don’t hire for it.
They don’t know how to measure it.
And they certainly don’t design cultures that cultivate it.
A call to leaders: stop hiring for credentials, start listening for lived truth.
What if your next strategic hire wasn’t a young hustler with a deck full of buzzwords, but a 64-year-old former CEO who knows how to lead humans, not just systems?
What if mentorship wasn’t a side program, but the core engine of your culture?
What if your brand wasn’t just fast and clever, but wise, seasoned, and built to last?
This isn’t about nostalgia. It’s about survival. Because businesses that don’t tap into wisdom are building towers on sand.
Intergenerational collaboration: not just nice to have, critical to thrive.
We don’t need more echo chambers of Gen Z speed or Boomer certainty. We need spaces where urgency meets depth, and fresh ideas meet timeless insight.
In the Business Hippie Club, we call it circular creativity, where ideas, insights, and experience aren’t just shared, they’re reimagined, reused, and returned to the circle with new life.
It’s wisdom on the move. And who knows… maybe it’s the start of a new circular movement. 😉
It’s where a 28-year-old purpose-driven founder sits with a 64-year-old life-tested strategist, and something magic happens.
Not mentorship.
Not coaching.
But mutual activation.
The future belongs to those who don’t just innovate but integrate.
The wisdom economy lives where people come together to live wisely
This isn’t just a future concept. It’s already emerging, in places where values drive decisions, and where lived experience is shaping how we work and relate.
One example is our concept of Nomad Villages: age-friendly micro-communities built for conscious entrepreneurs, digital nomads, and remote leaders who want more than just a beautiful place to work.
They want meaning. Belonging. A life that makes sense from the inside out. They are living proof that the wisdom economy doesn’t have to be theorized, it can be lived.
In these spaces, the boundaries between life, work, and aging blur into something more human.
More real.
More whole.
The question isn’t when the wisdom economy will come.
It’s where you’ll choose to build, live and belong.
The takeaway: experience is your most sustainable business model.
Let’s stop pretending wisdom is a “nice extra.”
It’s your true north in a world full of noise.
So here’s the challenge:
- Create space for wisdom in your boardrooms, brainstorms, and business models.
- Invite voices that speak in lived truth, not just trends.
- Build the Wisdom Economy, not by talking about it, but by practicing it.
Because what the world needs now isn’t more information.
It needs integration.
It needs leaders who’ve lived.
Want to build a business that integrates wisdom, experience, and impact?
That’s what we do at the Business Hippie Club. Because insight without action is just another quote on the wall.
Let’s make it real.
TALK TO ME (I’m 64…)
Business Hippie Club 