QOL field content

Welcome to my world of real world content

I’m Hans van de Rakt – independent Quality of Life researcher and chronicler of everyday life across cities.

I document how people actually live, work, feel and belong.

Along the way, I create calm, human visual content.
Some brands choose to use this material.

Not influencer content.
Not scripted campaigns.
Part of real life in context.

What this is

QOL Field Content is visual documentation created on the ground – in motion, not staged.

Short videos and photography created during daily life:

• walking through city streets
• traveling by train, plane or ferry
• working in cafés and coworking spaces
• arriving, settling, moving on

Nothing staged. Nothing scripted. Just authentic context and atmosphere – ready for brand use.

Brands use QOL Field Content for: social media storytelling, website visuals, digital campaigns, internal brand culture, and editorial formats.

What brands receive

Per city or per month, brands receive:

• 8 short vertical videos (15–45 seconds)
• 12–20 photos
• Shot in real locations, during real life
• Subtle brand presence possible
• Multi-use rights for social, web and campaigns

Content that feels human, not promotional.
Material that fits modern brand storytelling without performance.

What makes it different

Most UGC is produced by:

• aspiring influencers
• high-energy formats
• scripted brand messages

QOL Field Content is:

• created by an independent observer
• born from lived experience and slow travel
• authentic, European-rhythmed, real human context
• a 65-year-old human in motion with perspective and depth

The result: Calm. Real. Content with depth, not noise.

Current route

Ibiza → Lisbon → Bologna → Paris → Barcelona → Dubai

Ibiza and Lisbon have already been covered.
Bologna is the next stop, followed by Paris, Barcelona and Dubai.

Each city adds new context, new rhythms, new human signals. Brands can join for one location or travel along the journey.

They receive content that feels like real life – not staged creative – material their audience actually relates to.

For which brands this works

If your brand already exists in real life, this content simply makes it visible.

This format fits brands that are naturally part of real life:

• Travel and mobility
• Work and lifestyle tools
• Slow hospitality and boutique stays
• Creative and cultural platforms
• Human-focused health and longevity (no hype)

How collaboration works

This is not sponsorship.
It’s a field-based content collaboration: I produce original visual assets in context. You receive them with multi-use rights.

That’s it.

Let’s explore together

If this resonates, let’s talk – not about marketing,
but whether your brand belongs in this reality.