the problem
Ibiza is known worldwide as a global music capital, yet most of the tracks associated with its name are produced elsewhere.
In summer, the island exports image. In winter, creative continuity fades.
Studios sit quiet. Venues close. Dj’s & Artists leave. The energy that defines Ibiza for the world rarely translates into sustained local production.
International talent flies in to perform. Few stay long enough to build, experiment, or create something rooted in the local ecosystem.
This creates a structural imbalance. Ibiza delivers high seasonal visibility and international brand value but lacks the year-round production capacity to anchor that value locally.
The reputation compounds. The infrastructure does not. Exposure peaks. Continuity breaks.
how it works
Created in Ibiza is built around one central principle: Work genuinely developed on the island is formally recognized as
“Created in Ibiza“.
The concept begins as a curated origin label. Selected artists and musicians develop new work on the island during a structured winter production phase. When clear criteria are met, the work carries the Created in Ibiza designation.
The label signals three things:
• The work was substantively produced on Ibiza
• It meets defined quality and production standards
• It contributes to the island’s cultural continuity
Initially, governance can remain light and curated. Over time, the framework can evolve toward a more formal designation model with clearer certification standards and broader institutional backing.
This hybrid structure allows flexibility in early stages, while protecting the long-term integrity of the name. The objective is not to control creativity. It is to anchor authorship.
Ibiza’s reputation should not only be associated with performance and visibility, but with recognized creative origin.
the setup
Created in Ibiza builds on existing infrastructure rather than creating new facilities.
During the winter season, participating studios, venues, and workspaces activate under a shared framework, forming a connected production network.
Creators are selected through curated calls or invitations based on defined criteria. The aim is not volume, but quality, diversity, and meaningful cross-disciplinary exchange.
Collaboration is structured, not accidental. Music, visual art, performance, and sound intersect within defined production windows, encouraging new original work rather than isolated projects.
Completed works are documented and formally released under the Created in Ibiza designation, linking output to origin.
Through this coordinated winter production phase, Ibiza shifts from seasonal performance hub to recognised place of creation.
benefits for creators
Time and space to produce
Winter offers what summer cannot: continuity.
Participating creators gain access to shared studios and workspaces during the quiet season, with protected time dedicated to development rather than performance turnover. The focus shifts from output pressure to artistic depth.
Structured cross-disciplinary exchange
Musicians, visual artists, performers, and sound designers work within a connected production framework.
Collaboration is not incidental, but facilitated through shared windows, critique moments, and co-creation formats. New formats can emerge where genres overlap and experimentation is supported.
Recognised origin, not temporary exposure
Work developed under the framework is formally released under the Created in Ibiza designation. This links the finished work to a recognised place of production. It creates a tangible outcome and a documented footprint beyond a single event or season.
Long-term creative anchoring
Relationships formed during the production phase extend beyond winter. By rooting collaboration in place rather than in a single show, creators build networks connected to Ibiza’s ecosystem, increasing continuity rather than restarting each year from zero.
benefits for partners
Seasonal continuity with substance
Instead of closing or reducing activity in winter, venues and studios remain active through structured creative production.
This shifts winter from downtime to strategic phase, extending relevance beyond peak tourism cycles.
Cultural credibility, not campaign visibility
Partners are not sponsoring an event. They are embedded in the production process itself. The result is authentic cultural material: rehearsals, recordings, collaborations, documentation. Stories rooted in creation rather than marketing.
This builds credibility that cannot be replicated through seasonal promotion alone.
Position within a creative ecosystem
By hosting or supporting the production phase, partners form direct relationships with artists, musicians, and cross-disciplinary creators.
Over time, this positions them within Ibiza’s evolving creative infrastructure rather than on its periphery.
Reframing the island’s identity
Supporting year-round creation contributes to a broader narrative shift. From nightlife destination to recognised place of cultural production.
Partners become associated with the long-term strengthening of Ibiza’s creative capacity, not only its summer visibility.
benefits for Ibiza
Year-round cultural continuity
Creative production extends beyond the summer season, embedding culture into the island’s everyday rhythm rather than concentrating it into a few peak months.
This strengthens continuity, reduces seasonal fragmentation, and stabilises the creative ecosystem across the year.
Activation of existing infrastructure
Studios, venues, and cultural spaces operate as production environments during winter instead of remaining dormant.
By activating what already exists, the island increases return on infrastructure without new construction or expansion pressure.
Retention and development of local talent
Local artists gain structured access to platforms, collaborators, and production frameworks.
This reduces the need to leave the island to grow professionally and supports a more sustainable creative pathway rooted in Ibiza itself.
A more balanced cultural identity
Ibiza reinforces its position not only as a place of celebration, but as a recognised place of creation.
The shift is subtle but strategic: From seasonal spectacle to sustained cultural production. This deepens the island’s global reputation through substance, not visibility alone.
Turn ideas into action – your solution starts here
Ibiza remains iconic for celebration. It now becomes equally known for creation.
It begins with a conversation.
Together we explore:
• Available spaces and potential partners
• Local creative needs and ambitions
• Possible pilot formats for the winter season
From there, we co-create a version that fits the island and its ecosystem – practical, scalable, and rooted in place.
About
Created in Ibiza is a proprietary concept developed by Hans van de Rakt / The Business Hippie Club.
It is designed as a practical production model that can be adapted to real-world conditions. Some elements are ready to pilot. Others can be developed in collaboration with local partners.
The aim is simple: strengthen Ibiza’s year-round creative foundation.
If you see potential in evolving Ibiza from a seasonal showcase to a sustained creative ecosystem, let’s start the conversation.
Business Hippie Club 