get to know us

Let me start with introducing myself as the founder of the Business Hippie Club. This way you get an idea of who and what you are dealing with.

Hans van de Rakt

I’m an expert in the empowerment of (business) people to make them flourish in personal and in business-life.

With a background in international business development I know how to find the balance between the rational business world, the local culture and the human way of doing.

I’m known for my creative solutions and asking the direct (uncomfortable) questions which leads to the core of the subject.

Getting excited when people are energized when they start to see and feel the alternative perspectives and step into action.

I started the Business Hippie Club with the simple idea (and somewhat naïve intention) of “things have to change in our society” To give this idea a more profound basis, I wrote an alternative model about a social economy based on human values.

our vision is a social economy based on human values

To empower this vision, we have to realize that running a business is the cause and at the same time the tool to enhance our society. This is why we have to change our perspective on the why and how we do business.

we’re on a mission to change the mindset about why and how we do business

As a next step we have to set a positive goal. For ourselves and our society. Because we have a joint urgency. This is why we have to set a positive dot at the horizon. To envision our ideal world ten years from now. So we know what we are working on and what our purpose is.



We use the elements of psychology & spirituality and business & societal science in our approach. As Business Hippies we are critical about the present political system. Offering critical perspectives for improvement. All based on a human centered approach. Where abundance is leading and not by scarcity. Using art and design for seeing new horizons.

because a better (business) world starts with you!


The Business Hippie Club central location is based in The Netherlands. Presently starting to roll out local Hubs in different countries around the world. We come together in our (online) Club, you can join for free:

We are a collective of concerned business leaders eager to contribute to enhance our world. We work with specialists who take care of our learnings, regional hub hippies organizing local activities and contributors help us where needed.

We’re a non-profit organization where the money we make will be used to make our offering better and more available for everyone.

Watch this short video where I tell you personally about the Business Hippie Club

join our club to accomplish
utopia 2033!