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Business Hippie Club

A TRUTHFUL BUSINESS

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A truthful business is when you have a healthy balance between who you really are and who you want to be. In other words it’s closing the gap between your authenticity and your ambition.

WHO YOU ARE (authenticity)

Your company is existing now for some years. Once started with a dream to sell and get rich. This according the founder(s) believes how this goal should be achieved and what the company should be. Telling what the audience would like to hear, in order to sell stuff.
During this endeavor you were so focused on selling that you forgot who you truly are and why you started this adventure in the first place. You only listened to the voice of your market audience and responded to it accordingly.

What if you would listen to your own inner voice…. about what you really care about. In your life as director or owner of your business. What are your personal values and your company core values? Can you take one step back and think it over to find what is really important and to take action on it?

WHO YOU WANT TO BE (ambition)

Perhaps you are unsatisfied with the present situation within your company. Simply because the results are declining, or your company cannot comply to the latest trends and developments. On a more subtle level, you feel uncomfortable by only making profit and know there is more to it.

As a conscious business leader you realize it has to change. A new and alternative approach has to be chosen, one way or another. Set your (company) ambitions to a higher level. By involving all people around you, make impact in your community, add extra value to your offering that your clients will talk about. You are doing this, just because.

A TRUTHFUL BUSINESS

A truthful business is acting by the heart, which takes no effort at all. Not shouting out how good you are and spending large marketing budgets. This is old fashioned window dressing for short term wins. If you want set long term sustainable goals, communicate and act in a transparent way to your clients, employees, partners and others. Trust me, they will see and feel the difference, because it is the natural way to go. (and it feels good…)

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Business Hippie Club

ECONOMIC PHILOSOPHY

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An increasing number of people is not happy with the present situation in our society and how the economic system works. Tweaking the existing system is not bringing the drastic change we need right now. There is simply no time to waste. So we need a different approach to have a balanced social economy.

The philosophy of our society should be about studying the human behavioral patterns and market constructs. To analyze the correlations and motivations to build an economic system which is adapted to our goal of well-being.

Now we use an economic system which was initiated after a war which was based on scarcity, to rebuild our society and economy with jobs, income and housing. This construct is no longer applicable as we, generally speaking, live in a time of abundance. This consumerism is no longer valid.

This quantitative approach should be replaced by the goal of improving the quality of life

By working on an economy of connection instead of competition. Where we all have access to goods and services instead of owning these. We need to define what well-being means, in order to design how our society should look like.

Let’s also be critical about the role of the larger companies as they have a great power and influence on how our society functions. Can we make them accountable for their impact on our society?

The (present) old school economic system is prevailing and leading our society. What if we choose for people first, and happiness as leading criteria? Let businesses innovate in non-commercial activities, and see what happens….

a better (business) world starts with you!