Business Hippie Club

time is now

Listen to this blog podcast on Spotify

I’m used to start my blog articles describing the past, to demonstrate how it all started. Next to describe the actual situation, followed by a possible future scenario of what can happen next or at least a possible future scenario.

Many people are publishing articles about the rapid development of technology and how it effects our world. Our life’s are speeding up, time is money in our work, you only live once etc. But we know all this, so let’s look at it from a different perspective. Let’s start with my statement to see if you are critical and awake…

We should skip the time addiction, and eliminate it out of our lives. Time is a tool of our (past) production era, and not applicable (anymore) if we want to be happy in the present.

Hans van de Rakt

1.       Everything we do every day in our (modern) society is based on the clock, and the duration of our efforts. We set our alarm to wake up, and not by the rising sun, the annoying and loud rooster, or the biological rhythm of our body. We go to our work by train, which is departing at 7:30 precisely. If you’re 30 seconds late you might have a problem. When you finally arrive at work your boss is waiting for you and would spank you, because you took 5 minutes from his time of production, you get the picture right? So there is no natural behavior or flow anymore, we are driven by a mechanism which is invented for a rational reason in the past century, which has nothing to do with (y)our well-being, but with someone else’s needs and advantages.

2.       On a different and perhaps larger scale it is the pace of our societal systems. With societal systems I point to the political system, the economic system, the cultural system etc. Please take into consideration the high speed of technological developments which is taking place now. The effect of all technical developments into the different systems is with such great impact and intensity, we sometimes forget to realize the huge effects of it in our systems, in our society and in the end, in our own personal lives.

3.       Under influence of these technical developments, some systems are developing more rapidly than others. This means that some systems are old fashioned, and others have adapted to the new reality or now. For example most political systems are founded in the 19th century, while no real changes has been made since then, except the introduction of an electronic voting system perhaps. Another system example is the medical sector. Where DNA sequencing (analyzing and visualizing of DNA) is now so cheap it’s available to a large audience. This results in a shift towards preventive Medicare instead of curative treating afterwards. Do you see the different speeds of these systems during time?

4.       The world wide web, including all social media etc., is an eco-system at itself. The numbers of participants in this (unsocial?) system is so incredibly high, where all voices are heard and where is so much choice , it’s dazzling You could say it’s a new kind of “democracy” Do you realize that if Facebook were a country, it would be the biggest country in the world….

So where does this all lead us? If some systems don’t keep up with all technical developments their existence will be questioned. Timing is not that important, as the clock itself. The demand for more natural living and behavior will increase. We can decide how we live, based on all data and information made technically available, wherever you are. It will result in a power shift of systems. Where the (end?) control is done by artificial intelligence based on big data. We live in a parallel universe, soon. The Matrix. But I believe time is on our side…

Business Hippie Club


Listen to this blog podcast on Spotify

A truthful business is when you have a healthy balance between who you really are and who you want to be. In other words it’s closing the gap between your authenticity and your ambition.

WHO YOU ARE (authenticity)

Your company is existing now for some years. Once started with a dream to sell and get rich. This according the founder(s) believes how this goal should be achieved and what the company should be. Telling what the audience would like to hear, in order to sell stuff.
During this endeavor you were so focused on selling that you forgot who you truly are and why you started this adventure in the first place. You only listened to the voice of your market audience and responded to it accordingly.

What if you would listen to your own inner voice…. about what you really care about. In your life as director or owner of your business. What are your personal values and your company core values? Can you take one step back and think it over to find what is really important and to take action on it?

WHO YOU WANT TO BE (ambition)

Perhaps you are unsatisfied with the present situation within your company. Simply because the results are declining, or your company cannot comply to the latest trends and developments. On a more subtle level, you feel uncomfortable by only making profit and know there is more to it.

As a conscious business leader you realize it has to change. A new and alternative approach has to be chosen, one way or another. Set your (company) ambitions to a higher level. By involving all people around you, make impact in your community, add extra value to your offering that your clients will talk about. You are doing this, just because.


A truthful business is acting by the heart, which takes no effort at all. Not shouting out how good you are and spending large marketing budgets. This is old fashioned window dressing for short term wins. If you want set long term sustainable goals, communicate and act in a transparent way to your clients, employees, partners and others. Trust me, they will see and feel the difference, because it is the natural way to go. (and it feels good…)

Business Hippie Club


Listen to this blog podcast on Spotify

An increasing number of people is not happy with the present situation in our society and how the economic system works. Tweaking the existing system is not bringing the drastic change we need right now. There is simply no time to waste. So we need a different approach to have a balanced social economy.

The philosophy of our society should be about studying the human behavioral patterns and market constructs. To analyze the correlations and motivations to build an economic system which is adapted to our goal of well-being.

Now we use an economic system which was initiated after a war which was based on scarcity, to rebuild our society and economy with jobs, income and housing. This construct is no longer applicable as we, generally speaking, live in a time of abundance. This consumerism is no longer valid.

This quantitative approach should be replaced by the goal of improving the quality of life

By working on an economy of connection instead of competition. Where we all have access to goods and services instead of owning these. We need to define what well-being means, in order to design how our society should look like.

Let’s also be critical about the role of the larger companies as they have a great power and influence on how our society functions. Can we make them accountable for their impact on our society?

The (present) old school economic system is prevailing and leading our society. What if we choose for people first, and happiness as leading criteria? Let businesses innovate in non-commercial activities, and see what happens….

a better (business) world starts with you!